Hailey SoJeong Kim

Hailey is a multidisciplinary designer currently at Koto, based between New York and Seoul.
She creates visual identities and brand experiences for companies big and small, translating
strategy into thoughtful systems across physical and digital touchpoints. Her work focuses
on brand identity, art direction, packaging, and digital design.

Huntington Bank
A 150-year-old bank, redesigned for what’s next.

A new identity for Huntington Bank built around the idea of money as a craft. 
Rooted in the bank's heritage, the visual system combines financial expertise 
with thoughtful design through a custom typeface, refined motion, and meticulously crafted brand elements.

Brand Identity, Brand System, Art Direction, Photography, Case Study Design
Finance | 2025




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