Hailey SoJeong Kim

Hailey is a multidisciplinary designer currently at Koto, based between New York and Seoul.
She creates visual identities and brand experiences for companies big and small, translating
strategy into thoughtful systems across physical and digital touchpoints. Her work focuses
on brand identity, art direction, packaging, and digital design.

Hija de Sanchez
A new Mexican modern identity for the taquerias in Copenhagen

A visual identity for Hija de Sanchez that celebrates the craft behind modern Mexican cuisine. Combining hand-carved illustrations with expressive typography, the system pairs warmth and texture with a bold, contemporary expression.

Brand Identity, Brand System, Illustration, Packaging
Food & Beverages | 2024



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