Hailey SoJeong Kim

Hailey is a multidisciplinary designer currently at Koto, based between New York and Seoul.
She creates visual identities and brand experiences for companies big and small, translating
strategy into thoughtful systems across physical and digital touchpoints. Her work focuses
on brand identity, art direction, packaging, and digital design.

Norton Museum of Art
Where Art Meets Life

A new visual identity for the Norton Museum of Art that celebrates over 80 years of history while positioning the institution for the future. Built from archival elements, the system honors the museum's legacy through a flexible, contemporary expression.

Art Direction, Case Study Design, Social Design
Art & Culture | 2026




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