Hailey SoJeong Kim

Hailey is a multidisciplinary designer currently at Koto, based between New York and Seoul.
She creates visual identities and brand experiences for companies big and small, translating
strategy into thoughtful systems across physical and digital touchpoints. Her work focuses
on brand identity, art direction, packaging, and digital design.

Tripadvisor 
Every type of traveler, every type of trip

A refreshed identity for Tripadvisor that puts its community at the heart of the brand. Built around authentic traveler stories, the visual system modernizes the platform while reinforcing its position as the trusted source for travel advice.

Brand Identity, Brand System, Digital Design, Art Direction
Travel & Hospitality | 2025




© haileysjkim.comTop
SEOUL   NYC