Hailey SoJeong Kim

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    1. KABOOM
    2. NOGUCHI MUSEUM
    3. POP TARTS  
    4. RE_
    5. THE OPPOSITES
 

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Hailey SoJeong Kim                                                                     Archive               About
 


Pop Tarts Rebranding




Brand Identity | 2023
Instructor | Joseph Han
POP TARTS X POP ART Pop-tarts are nostalgic snacks that most people, especially in Western culture, have tried or heard of. But only a few enjoy Pop-tarts nowadays. Also, I found it fascinating that the name "Pop Tarts" has derived from the Pop Art movement. I emphasized Pop-tart's playfulness using visual elements from the Pop Art Movement, such as bright colors, bold gothic and handwritten typeface, with additional graphic elements, wishing Pop-tarts could face its golden era again.