Pop Tarts Rebranding
Brand Identity | 2023
Instructor | Joseph Han
Brand Identity | 2023
Instructor | Joseph Han
POP TARTS X POP ART Pop-tarts are nostalgic snacks that most people, especially in Western culture, have tried or heard of. But only a few enjoy Pop-tarts nowadays. Also, I found it fascinating that the name "Pop Tarts" has derived from the Pop Art movement. I emphasized Pop-tart's playfulness using visual elements from the Pop Art Movement, such as bright colors, bold gothic and handwritten typeface, with additional graphic elements, wishing Pop-tarts could face its golden era again.
