Hailey SoJeong Kim                                                                     Archive               About
 




Noguchi Museum Rebranding

Brand Identity | 2022
Instructor Joseph Han

The Noguchi Museum, Located in LIC, Queens, was built by Isamu Noguchi, well-known for his mesmerizing sculptures. A line is a basic form to create a sculpture. Because from line to line, one dimension could expand to three dimensions. Therefore, my design system consists of flexible lines that can be use to form a type, a sculpture, or a tool to connect on another.
























Noguchi Museum Rebranding
40th Anniversary Campaign

Brand Identity | 2022

The lights play a huge role in the museum, but most importantly, the light became one of Isamu Noguchi’s most well-known artworks. For the 40th anniversary, the system has been created in dedication to his fascinating Akari Lamp Sculptures. The line can easily be stretched or shrunken, creating typography and graphic elements.