Hailey SoJeong Kim

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    1. KABOOM
    2. NOGUCHI MUSEUM
    3. POP TARTS  
    4. RE_
    5. THE OPPOSITES
 

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Hailey SoJeong Kim                                                                     Archive               About
 


Detox Water, re_

Brand Identity | 2022
Instructor | Joseph Han
 in
re_ is a conceptual water brand that sells detox water. As the world we live in gets develops, ironically, our body deteriorates. Our daily lives are full of chemicals, polluted water, air, and food with hormones. Though we need to cleanse our bodies, it is hard in this busy society. With re_, we don’t need much effort. Just drink up! Then it will help you to strengthen your immune system, boost energy, and rebalance your body depending on the product of your choice. Typefaces are customized for each product symbolizing different functions. Gradient represents the detox process; additionally, each color represents the flavor.